BMW NA releases M3 Competition in Frozen Grey

2012 BMW M3 Competition Edition Featuring Frozen Silver Exterior

BMW of North America today announced the 2012 M3 Competition Edition featuring Frozen Silver exterior paint and other enhancements. To honor the 40 years since the founding of BMW M in 1972, production for the United States of these very special M3 Coupes will be limited to 40 identically-equipped cars. Each features BMW Individual Frozen Silver Metallic exterior paint with a deep metallic luster to accentuate the athletic lines of the legendary M3. The unique exterior treatment also includes black hood intakes and dark chrome exterior trim, including the kidney grills, the M side gills and the exhaust tips. Black M3 GTS wheels complete the striking exterior. The interior features black Extended Novillo Leather with unique palladium silver accents and palladium silver-contrast stitching on front seats, headrests, door trim panels / handles, center console, and center armrest. The interior is further distinguished with an Alcantara-covered multi-function M steering wheel with M3 Checkered Flag logo inlay. The door sill finishers also feature the M3 Checkered Flag logo while the handbrake lever sports an embroidered M Power logo. As a final touch, genuineCarbon Fiber trims the dash and center console. The 2012 BMW M3 Competition Edition will be offered for an MSRP of $81,060 including destination and handling.

Unlike previous M3 Edition models, one each of the 40 2012 M3 Competition Edition models has been allocated to the first 40 US authorized BMW centers to become M Certified Centers.

Each 2012 M3 Competition Edition will be powered by the award-winning 4.0-liter, 414-horsepower M V8 engine, equipped with BMW’s M Double Clutch Transmission (M DCT) which lowers the 0-60mph acceleration time of the M3 to 4.5 seconds from 4.7. Redline is a breathtaking 8,400 rpm.

The 2012 Competition Edition M3 continues the tradition of innovation and passion for driving by incorporating key changes to the M3’s dynamic qualities. The included Competition Package reduces vehicle ride height by 10mm and includes M3 GTS 19-inch wheels (in black for this Edition) with wider offset for enhanced stability, standard Electronic Damping Control with enhanced programming, and higher-threshold programming for the M Dynamic Mode.

Competition Edition celebrates the M3’s rich racing history in the US.

The checkered flags emblazoned on the door sills and steering wheel of the M3 Competition Edition pay tribute to more than a decade of BMW GT class success on the racing circuits of North America.

About BMW Individual Frozen Paint Colors.

The special BMW Individual matte paintwork on the M3 Competition Edition adds a rare metallic luster to the vehicle. Compared to conventional exterior colors with gloss finish, the sculpture-like character of the Frozen Silver paint highlights the athletic contours of the M3. To achieve this luster, a special BMW-developed silk matte clear coat is applied over the Silver Metallic base coat. BMW Individual’s Frozen paints meet or exceed all BMW standards for durability and longevity, and feature a full factory warranty. Special care guidelines are provided to customers and authorized BMW centers to prevent the finish from becoming glossy.

2012 BMW M3 Competition Edition features and Highlights

Exterior
Frozen Silver exterior paint
Black hood intakes
Dark Chrome exterior trim
Kidney Grills
M side gill elements
Exhaust tips
Black M3 GTS 19-inch wheels
Interior
Extended Black Novillo leather upholstery with Palladium Silver accents
Palladium Silver stitching on front seats, headrests, door trim panels / handles, center console, and center armrest
Alcantara multi-function M steering wheel with M3 Checkered Flag logo inlay
Carbon Fiber interior trim, including dashboard and center console.
Door sill finishers with M3 Checkered Flag logo.
Handbrake lever with embroidered M Power logo.
Packages
Competition Package
Dynamic Damper Control
M3 GTS 19-inch light alloy Y-spoke wheels (black)
Competition package suspension with 10mm lower ride height
Modified programming for the M Dynamic Mode
Cold Weather Package
Ski-bag
Heated front seats
Retractable headlight washers
Premium Package
Power folding auto-dimming mirrors
Universal garage-door opener
Comfort Access keyless entry
Power rear sunshade
Power front seats with driver seat memory
Interior rearview mirror with compass
Rear Park Distance Control
Options
M Dual-Clutch Transmission with Drivelogic
Navigation System with Real-time Traffic Info.
Bluetooth connectivity
iPod and USB Adapter
BMW Apps iPhone integration